Celebrities and regular folk are plunging into frigid water for their social media feeds. The science on the stated benefits is lukewarm.
"The Great Lake Jumper" Dan O'Conor takes a plunge into the frigid waters of Lake Michigan, as he does every morning, Thursday, Jan. 26, 2023, in Chicago. O'Conor has jumped every day since June 2020. Celebrities and regular folk are plunging into frigid water for their social media feeds, but the science on the supposed benefits is lukewarm.
The coolest thing on social media these days may be celebrities and regular folks plunging into frigid water or taking ice baths. The touted benefits include improved mood, more energy, weight loss and reduced inflammation, but the science supporting some of those claims is lukewarm.
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