Kate Middleton and Zoe Ball are big fans
We're all trying to be more conscious when it comes to fashion, which is why we had to tell you about a timeless, mid-range British label that's fast-becoming a celebrity go-to.
The brainchild of 49-year-old former-advertising exec Clare Hornby, ME+EM isn't new but its ethos of eschewing fast-fashion to create affordable, luxurious wardrobe classics that last forever is disrupting the market.
'When I went into advertising I couldn’t afford designer clothes full price but didn’t like the quality of high street. I just knew there was a gap to be filled between high quality and price,' Clare toldSounds good to us, and we're not the only ones. Celebrity fans of the label include the Duchess of Cambridge who owns several of the label's Breton tops,
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