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Cebu Pacific’s Chief Marketing and Customer Officer, Candice Iyog, was honored as the Chief Marketing Officer of the Year at the 2024 Asia Pacific Tambuli Awards.
The Chief Marketing Officer of the Year award is presented to individuals who demonstrate leadership and excellence in terms of business profitability and promotion of brand purpose through marketing initiatives. “I have witnessed how Cebu Pacific has worked to give Filipinos a brand and an airline they can be proud of — one that makes travel safe, reliable, accessible, and affordable. It hasn’t been easy, in fact it’s been difficult, but it’s worth it. It’s the price we pay for the opportunity to have a lasting and positive impact on the communities we serve,” she said.
CEB has undergone a remarkable digital transformation under Iyog’s leadership. She pioneered several industry-first initiatives, including the introduction of e-ticketing in the Philippines in 2003 and the launch of Asia’s first-ever 24/7 customer command center operated by a low-cost carrier in 2017.
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