'CD Projekt is not for sale.'
after CD Projekt made some behind-the-scenes moves as"insurance" against a hypothetical hostile takeover.in 2022 following the announcement of an ambitious multi-year development plan and the stepdown of longtime joint CEO Marcin Iwiński, although analysts said there was nothing about the studio's actions that pointed specifically toward an impending takeover.
The most recent claim is that Sony is preparing to add CD Projekt to its lineup, a rumor that surfaced in March and has persisted since then despite no real evidence to support it. The most recent boost to that story happened over the weekend, when Destiny 2 leaker Liz posted on their Discord server that"PlayStation plans on buying CD Projekt Red."
These things are usually left to blow over unremarked, but in this case—perhaps because the story has dragged on for so long—the studio opted to shoot it down outright."Re: The latest rumor," CD Projekt Red PR rep Ola Sondej said on Twitter."Yah, we're not in such talks with Sony." CD Projekt repeated that position later in the day, during the Q&A portion of its quarterly"Nothing has changed," CEO Adam Kiciński said.
Corporate acquisitions are often driven by the relentless pursuit of profit or strategic goals, which was at least part of the theory behind the rumors in this case—that Sony is looking for a counterpunch to Microsoft's proposed. I don't think that really holds up to scrutiny: As good as CD Projekt's games are, singleplayer RPGs simply do not have the presence and value of a game series like Call of Duty and the money-printing MMO World of Warcraft.
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