CBS Eyes “Cost-Effective” Original Programming For Saturday Nights – TCA

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CBS Eyes “Cost-Effective” Original Programming For Saturday Nights – TCA
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CBS is eyeing “cost-effective” original programming that it can air on Saturday evenings ahead of 48 Hours. The broadcaster largely airs repeats on Saturday night between 8pm and 10pm ahead of the …

48 HoursThe broadcaster largely airs repeats on Saturday night between 8pm and 10pm ahead of the news/documentary show that has run since 1988.

But CBS Entertainment President Kelly Kahl said he was personally invested to find a show for Saturdays.and I would like to crack the code earlier in the evening and find something that is cost-effective but can still drive some audiences,” he said.summer press tour, added, “Saturday night is a unique issue; there is lower viewership on Saturday but it is a little bit of a self-fulfilling prophecy, if you don’t put great shows on, no one is going to come.

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