Cats was a flop. But it's developed an audience that revels in the spectacle of its defiant awfulness. __ChrisLee reports
Things have gotten meowdy. Photo: Universal Pictures At a recent, sold-out “Meowdy” screening at Alamo Drafthouse Cinema in Los Angeles, a crowd of Cats lovers lapped up milk-based cocktails with names like Purr and Hiss out of specialized saucers. Some of them dressed to cosplay: They wore faux whiskers, cat-paw gloves, fuzzy tails, and sequined cat ears.
“Cats is like an experience where everyone walks in as strangers but leaves as family,” says Abel Charrow, a Los Angeles–based marketing event planner who has seen the movie twice, both times with boisterous groups of friends. “Because the experience is so weird that it’s unifying. An entire room of people goes through that experience and then we’re looking at each other and nodding and sharing knowing smiles of like, ‘That was crazy.
“All of our Rowdy screenings [for Cats] are sold out — the tickets are going like hotcakes,” says Rachel Walker, head of programming and creative at Alamo’s Los Angeles venue.
Charrow, the director of experiential marketing for the cannabis-edibles company Kiva Confections, was a member of Hoffman’s party and subsequently organized his own eight-person excursion to see Cats a second time. He describes the vicarious thrill of observing his friends’ awed reactions to the movie, watching “their jaws drop” and realizing Cats “could have a second life almost like a curated experience.
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