The brand's campaign saw tickets at each price point selling in record-breaking time of 1.2 seconds per ticket.
The campaign saw tickets at each price point selling in a record-breaking time of 1.2 seconds per ticket, tens of thousands of Hip-Hop lovers camped on site hoping to snatch an Early Bird ticket. The Castle Lite site also saw an average of 9,890 consumers every 30 minutes, with 42,094 unique visitors throughout the day.
For its 10-year anniversary in 2020, Castle Lite made the unprecedented move of Unlocking a limited number of Early Bird tickets at the ice-shattering price of R50 prior to even revealing the 2020 Castle Lite Unlocks headliner, proving that Unlocks is indeed the most anticipated Hip-Hop experience on the African continent.
What’s more, Early Bird ticket holders were stunned to receive a phone call from Castle Lite revealing that the headliner was indeed, Cardi B.
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