With a target to produce about 30 000 loaves to distribute to needy SA communities, the initiative dubbed “Bread of the Nation”, forms part of the brand’s BetterWorldProgramme.🍞🥖
Feeding the nation: Alan Browde, CEO and founder of SA Harvest , dietician Mpho Tshukudu and Castle Lager brand director Wendy Bedforth. Picture: Supplied
Said Bedforth: “As a proudly SA brand, we are delighted to leverage our production process for the greater good that will fuel the everyday hard-working South African.“Bread of the Nation forms part of Castle Lager’s rebranding campaign to bring Mzansi’s favourite brew closer to our communities. Through the drive, the by-product will now be repurposed for a further poverty alleviation impact in the country.
“This campaign allows us an opportunity to use the beer’s by-product to showcase the goodness within Castle.”Said SA Harvest CEO and founder Alan Browde: “Over 20 million people in South Africa are classified as food vulnerable, while 10.3 million tonnes of food go to waste every year.
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