Premium brands tended to be priced above MSRP, while EVs and large trucks fell below.
Automakers have returned to offering incentives and promoting new vehicles after a few years of tight inventory and elevated prices. Despite that, prices are still higher than they should be, as a newstudy found that the average new car is priced above MSRP, though they’re slightly less painful than they were a year ago.found that the average new car price has been marked up to 7.2 percent above MSRP, down from 8.9 percent a year ago.
Interestingly, the fiveThose numbers align with what we saw in the market last year, as EV sales grew, but far slower than many had hoped.“The market appears to have reached a saturation point for electric vehicles," Brauer said,"with both prices and sales struggling compared to a year ago.
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