Carmelo Anthony has come on as an executive producer of “The Harder They Come,” a new stage musical that is about to finish a sold-out run at New York’s Public Theater. In additio…
has come on as an executive producer of “The Harder They Come,” a new stage musical that is about to finish a sold-out run at New York’s Public Theater. In addition, Anthony’s long-time business partner Asani Swann, who co-founded the basketball star’s production company Creative 7, will also serve as an executive producer on the show.
“Asani and I are excited to be part of ‘The Harder They Come’ as executive producers. As soon as I experienced the show, I felt this was something Creative 7 had to be part of because of the real power, depth, energy and heart it brought to the stage,” Anthony said in a statement. “At Creative 7, we aim to champion voices that have been silenced, and the story of Ivan, a dreamer trying to reach beyond his surroundings, overcome adversity and persevere, is one that so many of us can connect to.
Anthony and Swann are admirers of the music, choreography and performances of the show and decided they wanted to be a part of its journey after seeing the production. They join producers Joshua Blum and Bruce Miller from Washington Square Films, who originated the project, bringing in Parks for the stage adaptation, and New York’s esteemed The Public Theater.
“At the point we are starting to look forward,” said Blum. “As we were looking for partners, a friend invited Carmelo and he had such incredible enthusiasm for the project and he’s come in with a lot of ideas. It feels like the perfect match.”
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