A new ad campaign from workwear retailer Carhartt invokes the nation’s labor crunch to encourage consumers to take new jobs—and wear its clothes when they do
A new ad campaign from the workwear seller Carhartt Inc. invokes the nation’s labor crunch to encourage consumers to take new jobs—and to wear its clothes when they do.
“We stopped teaching people to work with their hands, we showed them college was the only way to go,” Mr. Bennett said. “And I think it created this shortage that you’re seeing now.” Carhartt says it also funds student participation in conventions of the National FFA Organization, previously known as Future Farmers of America, and provides financial support to SkillsUSA, a nonprofit focused on training students for careers in trade, technical and skilled service occupations, among other groups.