The music star is also founding creative director and founding member of Playboy's upcoming creator-led platform, Centerford, expected to launch this month.
In her new role at the lifestyle company — owned by Plby Group Inc. — Cardi B will oversee Playboy’s artistic direction on digital editorials, activations and upcoming co-branded apparel and sexual wellness products.
“Cardi B is a creative genius and we are absolutely thrilled and honored to bring her immense talent and creative vision to Playboy,” said Ben Kohn, chief executive officer of Plby Group, in a statement. “Through her unapologetic commitment to free expression, her dedication to lifting up artistic voices and her celebration of sex and body positivity, Cardi is the embodiment of the Playboy brand.
Across music, fashion, art, activism and adult entertainment, Centerfold will give creators an opportunity to “interact directly with their fans, expand their communities and build their own personal content and commerce businesses.” The platform is expected to launch this month.
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