'It’s going to be a party in every can,” iamCardiB tells Billboard of Whipshots
Parading into the party with an entourage of music heavyweights including Offset, Mary J. Bilge and Timbaland, record producer Tainy, actor Winston Duke and football player Dale Moss, she popped a few cans, removing the plastic wrap with her teeth and shot the cream into the mouths of party guests. It was served in cones, cocktails and on desserts throughout the event, with chief mixology officer and Las Vegas bartender Rob Floyd putting some flair in the cocktail making.
“This is eggnog right here,” Cardi says. “The vanilla one I’ve been eating for a week. We are going to have different flavors next year.” “We look at all the sectors that we play in spirits, and food was really lacking innovation,” Sklar says. “We saw this tried in like 2005 and it didn’t work because the product life had issues. From a technology standpoint, and from a formulary vantage point, it’s very hard because the alcohol depresses the foam. You really have to balance it until you find a sort of utopia. And then dialing in packaging, the back end and the automation and supply. It’s a huge enigma to solve.
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