.caradelevingne and orousteing share an inside look at their new unisex collection, Puma x Balmain Created with Cara Delevingne.
, launch an exuberant unisex collection—Puma x Balmain Created with Cara Delevingne—that includes silky red-and-blue boxing shorts, color-blocked bomber jackets, hoodies, leggings, and distressed striped tees—sportswear that might be saddled with the moniker “athleisure” since it is deeply practical, but that also evinces an inimitable, unmistakable Balmain flair that transcends that plebeian category.
When Puma approached Delevingne about collaborating on a line with a designer, she knew immediately whom she wanted to work with and why. “I was sure Olivier and I had the same kind of vision,” she says. Rousteing knew it too: His response was “a big yes! Cara creates her own rules—she is not just trying to please the fashion crowd.”
If you think about it, the two have a lot in common: a profound commitment to diversity, a desire to forge their own paths, and a new way of looking at that fashion crowd. The collection—35 pieces that will be sold in Puma stores and other retail outlets and a capsule of six special pieces available in Balmain boutiques—is organized around a boxing theme. Both Rousteing and Delevingne are avid boxers, obsessed with the notion that the greatest battles are the ones you fight with yourself.
Rousteing, who arrived for this interview straight from sparring, wearing an anonymous tank top, black Balmain track pants, and a dazzling gold Rolex, along with other bracelets , says he envisions the clothes as bringing a little bit of his France—Paris! Balmain!—to the world of sport.
The collection’s video campaign likewise revolves around the ring, except that the pugilists, save for Delevingne, are not conventional models but rather a roster of fierce young people—dancers, artists, activists, refugees, survivors—who have looked their own serious issues in the face and triumphed. “We have 10 characters in the campaign, and all of them have something important to say to the world,” Rousteing says proudly.
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