The car-buying experience lags virtually all other retailing categories, according to a new study
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Of course, the purpose of the study was not to confirm that buying a car is often a bad experience. The world at large would benefit more from studies that seek to determine if the sky is blue or if politicians frequently lie. Instead, the study sought to discover not just how bad it is but also the process’s specific shortfalls, so they could be rectified, something Roadster has sought to do since its founding.
“We make it pretty easy if you start online you can go into the store and pick up where you left off and not have to start over and then likewise if you test drive in the store and you're not ready to buy it, we make it very easy for the salesperson to share exactly where you were,” Moss said. “From home, you can then finish the transaction if you want to. So it’s all about modernizing the car-buying experience.
“Through the study, we found things like dealing with one person from start to finish. I believe that this is very connected…to wanting to have an efficient experience in store,” Denogean said. “So the fact that dealing with one person start to finish ranks up there with things like transparent pricing and having the inventory they're looking for speaks volumes because when you can deal with just one person you're really saving a lot of time in the process.
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