BEIJING April 25 — Chinese car giants locked in a cut-throat price war descend on the capital for the start of the Auto China show Thursday, vying to draw consumers and headlines...
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Beijing’s Auto China show, which lasts until May 4, will see dozens of firms square off in a bid to draw customers at one of the country’s biggest car shows.There are a staggering 129 EV brands in China, but just 20 have managed to achieve a domestic market share of one percent or more, according to data compiled by Bloomberg.
Traditional automaking juggernauts — who have struggled to keep up with a surging wave of domestic challengers in recent years — will also be present. A fresh entrant to the fierce electric market is Xiaomi, a consumer tech giant that last month launched its first EV model, with CEO Lei Jun saying he was putting his “reputation on the line”.
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