Car-buying in the coronavirus era is moving online, but traditional dealerships aren't going away any time soon
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But Cecchini surprised even himself during the COVID-19 pandemic when he decided to buy a new 2020 Honda CR-V — and completed the entire transaction online. The only reason he visited the dealership was because he was in the mood; it had offered to deliver his vehicle to his home. Of course, both carmakers and dealers realize that a new generation of buyers are used to Amazon-style one-click purchasing. That's great for buying everything from clothing to housewares, but because cars are usually financed — and because dealerships make their money on service and prefer to establish relationships with customers can be transformed into a lifetime of tune-ups and oil changes — dealers have made only tentative forays into all-digital transactions.
According to Anspach, while COVID-19 concerns might spark consumer concerns, dealerships aren't particularly risky.
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