GM expects car buyers to pay an average of $135 a month in coming years for bonus features like navigation, hands-free driving technology and other digital services that customize the in-car experience – on top of their monthly car payment.
People don't want to be nickeled and dimed for stuff they think should be included in the price of the car, according to a new75% of consumers said they were not willing to pay an annual or monthly subscription fee for most items on their next vehicle.
Besides, what's expected as a standard feature in cars is going to constantly evolve as technology improves, he said. "Our business model is shifting. And software and services are our white space," Alan Wexler, GM's senior vice president of innovation and growth, said at a recent investor event. Wexler joined GM in 2020 to lead its digital transformation.after trying to implement subscription fees for certain features.
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