Advertisers are grappling with Twitter's new ownership under Tesla boss Elon Musk, who once tweeted 'I hate advertising'.
A number of automakers are among the companies to have paused advertising with the social media company after Elon Musk took over.Advertisers are grappling with Twitter's new ownership under Tesla boss Elon Musk, who once tweeted “I hate advertising”.
A number of automakers are among the companies to have paused advertising with the social media company. Ad sales accounted for more than 90% ofs, the largest US automaker, temporarily paused paid advertising on Twitter after Musk completed his takeover of the social media company. The Detroit automakerit was “engaging with Twitter to understand the direction of the platform under their new ownership”.
A spokesperson for Ford told CNBC the automaker is not currently advertising on Twitter and had not been doing so prior to Musk's deal.Inc had seen a “massive” drop in revenue and blamed activist groups pressuring advertisers. Musk last month said he wants Twitter to be “the most respected advertising platform” and not a “free-for-all hellscape”, in a bid to gain the trust of ad buyers ahead of the close of his deal.
Twitter temporarily closed its offices and cut workers access to internal systems on Friday after telling employees they would be informed by email later in the day about whether they were being laid off.. Two companywide meetings were scheduled, only to be cancelled hours later. Employees said they were left to piece together information through media reports, private messaging groups and anonymous forums.
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