Capitec Bank has introduced MoneyUp Chat, a WhatsApp-based financial literacy channel that provides free financial literacy short courses. DigitalEconomy CapitecBank Chatbot
, Moola guides users through an educational journey with short, interactive courses in the form of a WhatsApp chat, presenting financial concepts in an easy and digestible way.
The language used is short and conversational, and users are able to reply using buttons and prepopulated options that include emojis. “We worked with Capitec to put the information in the palm of all users’ hands. Anyone with WhatsApp can use MoneyUp Chat by Capitec and can look forward to expanding their knowledge even further as they release more courses through this new and exciting format,” notes Bielski.
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