Canyon will be shipping bikes to the LeBron James Family Foundation’s 'I PROMISE' Program.
Video: The Dudes of Hazzard Fellowship of the Party RingNew super-enduro bike from Canyon, meet the Torque
Since 2022, LeBron has been a minority shareholder in Canyon, and his latest initiative in the realm of bikes is ‘Find Your Freedom’. It’s a joint venture advocacy campaign between the Lakers’ legend and the German cycling brand. With his understanding of how transformative riding can be in a challenging youth environment and 160m followers on Instagram, LeBron is the ideal ‘Find Your Freedom’ advocate.The goal is to inspire more people to ride, globally.
Beyond the awareness value of the campaign, real bikes are going to riders. Canyon will be shipping bikes to the LeBron James Family Foundation’s 'I PROMISE' Program, which originated in 2011. This initiative rewards students who adhere to school discipline and healthy lifestyle outcomes, with a new bike.
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