Canva acquires Affinity to fill the Adobe-sized holes in its design suite

Web-based design platform Canva has acquired the Affinity creative software suite, positioning itself as a challenger to Adobe’s grip over the digital design industry.

Canva announced the deal on Tuesday, which gives the company ownership over Affinity Designer, Photo, and Publisher — three popular creative applications for Windows, Mac, and iPad that provide similar features to Adobe’s Illustrator, Photoshop, and InDesign software, respectively. Official figures for the deal have not been revealed, but Bloomberg reports that it’s valued at “several hundred million pounds.

“By joining forces with Affinity, we’re excited to unlock the full spectrum of designers at every level and stage of the design journey.” Affinity apps are used by over three million global users according to Canva— that’s a fraction of Adobe’s user base, but Affinity shouldn’t be underestimated here.

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