For tourists returning from vacation, a camera roll full of photos and a suitcase bursting with souvenirs are usually the closest they can come to bringing a piece of their holiday destination home with them.
But now, communications company ItalyComunica says it has bottled the very air of Italy’s picturesque Lake Como and is selling these cans for €9.90 apiece.
“It’s not a product, it’s a tangible memory that you carry in your heart,” Abagnale told CNN, adding that once tourists are home and have opened the can, they can repurpose it as a souvenir pen holder. Not everyone is on board with this. Como mayor Alessandro Rapinese said it wouldn’t be his first idea for tourists, and would prefer they take home other souvenirs, like the silk scarves the area is known for. “It’s a novel idea, but not for everyone,” he told CNN.
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