Cannibals with a conscience rejoice: fake human meat is here, and it's winning awards
, complete with a sinister voiceover depicting dark scenes in a kitchen as a a chef develops the human-based meat. The commercial then dares people to try it. , said they wanted to"convince" meat-lovers that plant-based products could"replicate the taste of any meat."
"And of course, a solution was to make a tasty plant-based human meat burger," Tomas Ostilglia, Creative Director at LOLA MullenLoweThe campaign won a Silver Prize at the Cannes Lions Festival, an international festival for the creative marketing community. The burger itself is made with soy, mushrooms, and wheat protein as well as"plant-based fats and a mysterious spice mix."Get the best of our site
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