If the application from Pure Elevations is approved, owners plan to build a micro-dispensary, spa, salon, lounge and an outdoor smoking garden on South Santa Fe Boulevard.
Marroquin and her business partner, Keith Runyan, believe they can handle those challenges and learn from past efforts. With the cannabis-loving massage therapist leading the way, the two want to open Colorado's first licensed cannabis spa, hair salon and Amsterdam-style lounge.
Excise & Licenses communications director Eric Escudero says that if approved, Pure Elevations would be"the most unique hospitality establishment" in Colorado. But there are reasons that so few pot-friendly establishments exist in Denver right now: The rules are hard to comply with, and cannabis hospitality business plans are still unproven.
"Currently, with the way laws are right now, we can't offer topicals, but I'm hopeful that will change before we open," she says."My idea is unique. It's different. And I'm excited to bring it to life."
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