Cannabis Executives Put “Human” in “Human Resources”: How Canna Companies Are Attracting and Retaining Talent

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Cannabis Executives Put “Human” in “Human Resources”: How Canna Companies Are Attracting and Retaining Talent
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To combat this high turnover and grow a loyal employee base, cannabis business leaders today are establishing innovative HR strategies centered on a humanistic approach

Content created by members of Rolling Stone Culture Council, an invitation-only network of industry professionals who share their insights with our audience.Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.Content is produced and managed by the Rolling Stone Culture Council, a fee-based, invitation-only membership community, operated by Culture Council, LLC, under license from Rolling Stone Licensing, LLC.

Brendan McKee, Co-Founder, CFO and COO of Silver Therapeutics, a privately owned and operated cannabis retailer and multi-state operator, went on record in anto say it’s important to “prioritize listening to and supporting team members, understanding that their satisfaction directly impacts customer care. You need to be empathetic and put yourself in other people’s shoes. It’s a lot easier to be kind, and it is much more effective when leading a company.

Especially in the cannabis industry where regulations, laws and research are changing day by day, education is crucial to the growth of individuals looking to grow their career in cannabis. And therefore, cannabis leaders are prioritizing providing this education as a critical aspect of keeping their employees satisfied and their business afloat.quit their jobs due to low pay.

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