What might this signify for the future of IRL shopping? SmytheJackets
thousands of shops, what might this signify about the future of brick-and-mortar? What exactly does IRL shopping look like from here on out? Lenczner and Smythe prove that while so much has changed, the deep desire for personal connection means the world of retail is taking new shape. The stakes are higher and the customer wants more than just an exchange of currency for a product. They want a special shopping experience.
“You’ve got to meet your customer wherever they want to be met, which is online, at Holt Renfrew [where certain Smythe pieces can be purchased] and at your own store — where they can absolutely see and try everything and not just see the edits done by other wholesalers,” Lenczner shares. Personalization is not just an asset; it is essential to the survival of many of these businesses.
“I feel like a newbie,” Smythe jokes about opening a storefront. The duo expresses that learning what you don’t know is so important. But for the co-founders, there’s less tolearn, like outdated shop-owner dogmas that didn’t survive the pandemic. Entering the IRL shopping space right at the start of this new retail era could be the ticket into continued success.
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