Canada will invest C$30 million ($21.8 million) to enable its provinces and territories to promote holidays in their 'own back yard' because of the closure of the country's borders due to the novel coronavirus pandemic.
FILE PHOTO: Cars drive through Canadian customs after movement restrictions came into effect due to coronavirus disease in the border town of Cornwall, Ontario, Canada March 25, 2020. REUTERS/Christinne Muschi
Destination Canada, the country’s national marketing body which usually focuses on luring international visitors, is due to announce the new funding later on Sunday, according to a statement seen by Reuters before its official release. Quebec, which shares borders with the U.S. states of New York, Vermont, New Hampshire and Maine, accounts for more than 60% of the Canadian death toll from the virus, and Ontario, the most populous province, has also been hit hard.
Tourism is “a significant economic driver and source of local jobs. It’s also among one of the hardest hit sectors as a result of this pandemic,” Economic Development Minister Melanie Joly, who is responsible for tourism, said in the statement.
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