.canadagoose is losing the fur trim.
The parka maker, which has seen explosive growth and pioneered the luxury outerwear category, committed to stop using fur in its products, a move driven by the company’s purpose-based platform, dubbed Humanature.
“Sustainability is a huge thing and that comes through in our Humanature platform,” he said. “Personally, I believe that companies that don’t evolve and aren’t good for the world won’t be here in 20 years. It’s incumbent on businesses to be the catalyst for that change. This is the right time for us to make this sort of transformative transition for the long term.”
“This is a significant step forward toward building a more humane and sustainable world,” said Barbara Cartwright, CEO of Humane Canada. “We applaud Canada Goose’s commitment to end the use of all fur by late 2022 and the leadership position they are taking in their industry.”
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