NBC News' Ken Dilanian reports on the risks of deepfake technology ahead of the 2024 presidential election.
A new public service campaign featuring the actor Rosario Dawson and other Hollywood stars aims to alert Americans not to be duped by AI-generated deepfakes designed to mislead them about when, where and how to vote on Election Day. “If something seems off, it probably is,” Dawson warns in the video spot, shared exclusively with NBC News.
Taylor and other organizers said that as AI technology improves at a rapid pace, raising public awareness will be crucial to inoculating Americans against attempts to spread false information, especially during an election year. Joshua Graham Lynn, CEO and founder of RepresentUs, said that using a light-hearted approach with celebrities offered a way to alert Americans to the issue without causing panic.
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