Only two of the top five smartphone manufacturers (based on first quarter shipments) saw their market share rise from Q1 2021 to Q1 2022.
and all indications are that sales have been, in the words of super Apple analyst Ming-Chi Kuo,"lackluster." Canalys, on the other hand, lauded the new low-priced iPhone as"an important mid-range volume driver for Apple. At a similar price point to its predecessor, it offers an upgraded chipset and improved battery performance and adds the 5G connectivity that operator channels are demanding.
Apple is expected to start shipping the iPhone 14 series late in the third quarter. This year there will reportedly be a shakeup as the iPhone mini will be gone, although Apple will still ship four new models. We expect to see the 6.1-inch iPhone 14 and iPhone 14 Pro, and the 6.7-inch iPhone 14 Max and iPhone 14 Pro Max.saw its share of global smartphone shipments decline by just one percentage point to 13% from last year's 14% reading.
In its analysis of the first three months of 2022, Canalys VP Mobility Nicole Peng wrote,"The global smartphone market was held back by an unsettled business environment in Q1. Markets saw a spike in COVID-19 cases due to the Omicron variant, though minimal hospitalizations and high vaccination rates helped normalize consumer activity quickly. Vendors face major uncertainty due to the Russia-Ukraine war, China’s rolling lockdowns and the threat of inflation.
"All this added to traditionally slow seasonal demand," Peng added."Vendors must equip themselves to respond quickly to emerging opportunities and risks while staying focused on their long-term strategic plans. The good news is that the painful component shortages might improve sooner than expected, which will certainly help relieve cost pressures.
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