Can The Movie Make A Box Office Comeback In 2022?:
at home? Nonetheless, it’s the first example of a specific kind of movie that will try a comeback in 2022. It is an original, non-franchise, star-driven, high-concept theatrical release. In other words, it’s just a movie. Godzilla Vs. Kong, A Quiet Place part II, F9, No Time to Die
and the Marvel movies, were still safe bets. We can see that Hollywood is hoping for a comparative return to normalcy thanks to the steady supply of preordained mega-movies beginning in March with shows that pre-pandemic grosses are still possible, which bodes well for the action/fantasy tentpole franchises that were already threatening to monopolize the industry.
As regular readers know, the commercial peril for the high-concept star vehicle and new-to-you adaptation didn’t start with Covid-19. Whereby audiences once saw the event films and other relatively commercial offerings in theaters, be they star vehicles, high-concept originals or new-to-you adaptations, that “see a movie just to see a movie” demographic transitioned, almost overnight in late 2015/early 2016 to streaming.
Combine that with affordable home theater set-ups, allowing more households to buy that 55” HDTV and sound bar, and a shorter “from theaters to VOD” window. Nonetheless, domestic box office cracked $11 billion in 2015 and stayed at that benchmark until Covid forced theaters to close in 2020. Even accounting for inflation, total ticket sales declined but not disastrously so.
In 2011, the top six domestic earners accounted for 16.9% of the annual box office. The top six movies in 2019 accounted for 28.5% of an $11.4 billion total. Last year, presumingThis “1/4 to 1/3 of total box office spent on the top six movies” stat accounts for almost every grim trend I whine about. It’s why original movies and star vehicles struggle. It is why audiences would seemingly want to watch more.
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