I’m Melissa Houston, the author of Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business and the passionate founder of She Means Profit, a bookkeeping and financial consultancy firm.
In a world dominated by corporate giants, it may feel impossible for small businesses to carve out their niche and achieve substantial success. However, history and current trends show that small businesses not only can win big but often do so by leveraging their unique strengths.
There are stories of companies like Slack and Dollar Shave Club that serve as inspiring examples of how small businesses can win big. These companies began with modest resources and ambitious visions. By capitalizing on their agility, innovative approaches, and strong customer relationships, they were able to disrupt industries and achieve significant growth.
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