Most skincare aisles are color-coded by gender. Does it really mean anything?
they’re mostly similar. The ingredient list is nearly identical, except that the women’s product has more oils, such as sunflower and argania spinosa kernel for their anti-aging properties, and added scents.
And if that isn’t enough to sway you, we asked the beauty chemists themselves. “While the average male and female skin has some differences, we all have different skin so formulating for the ideal man or ideal woman is not feasible,” says chemist Perry Romanowski. “In the end, these products are suitable for both genders. There are factors that marketers believe are better liked by males and vice versa. But as far as the function of the product goes, there is little to no difference.
Luckily, the beauty industry is beginning to take note. Many brands are coming out with sleek packaging and a neutral color palette that is undeniably unisex. . Instead, there’s a greater focus on the actual skincare formulations, because isn’t that what really matters? Products should be hyper-specialized for certain issues rather than someone’s given gender.
According to Inkey List founders Mark and Colette Newbury, “Men and women should not be separated when it comes to beauty. We believe everyone’s skin needs are different and products should not be based on gender, but on things that impact your skin, whether it be age, environment, lifestyle, or genetics.”
In essence, skincare is skincare. Though men's and women’s skin are slightly different from each other, everyone’s skin is slightly unique, anyway. Oiliness, dryness, photodamage, and acne affect people of all racesRelated StoryYou don’t have to let marketing norms define you or your beauty/grooming purchases. If you would like your deodorant to intimidate with an aggressive title, more power to you. And likewise if you enjoy the lavender fragrance of that pink, floral shampoo bottle.
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