Yes, though it won’t be easy
. Europe is introducing tougher emissions targets, carbon prices are rising and consumers are showing a greater willingness to pay more for greener products. Several European countries have crafted strategies for hydrogen, the most promising replacement for fossil fuels in many industrial processes. Germany is launching the Hydrogen Intermediary Network Company , a global trading hub for hydrogen and hydrogen-derived products. Most important, low-carbon technologies are finally coming of age.
Taken together, these developments are allowing European industrial firms that have vowed to become carbon-neutral by 2050, which is to say many of them, to start putting money where their mouth is. Material Economics has identified 70 projects in Europe that are commercialising technology to reduce carbon emissions in basic-materials industries. Scarcely a week goes by without the unveiling of a new venture.
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