Can China’s Yang Mi Help Victoria’s Secret Stage a Comeback?

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Can China’s Yang Mi Help Victoria’s Secret Stage a Comeback?
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Victoria’s Secret is planning its resurgence–and its comeback plan appears to hinge on Asia.

Victoria’s Secret is planning its resurgence–and its comeback plan appears to hinge on Asia, and one very top of the A-list Chinese celebrity.

“I am very pleased to be able to work with Victoria’s Secret,” said Yang. “Through a completely new interpretation, I want to make sexiness a natural expression in life, and it to become a more positive and beneficial force.” She famously cut ties with Versace last year when an image of a Versace t-shirt–which listed Beijing and Shanghai as cities that were part of China but formatted Macau and Hong Kong differently–began to circulate on Weibo. Her decision sparked a chain reaction leading to Coach and Givenchy also losing their China faces for similar reasons.Like Zhou, who is better known for her girl-next-door appeal, Yang doesn’t have a traditionally sexy figure.

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