The singer is taking her activism a step further.
Historically, celebrities haven’t had much luck with influencing actual behaviours, argues Anika Kozlowski, assistant professor of fashion design, ethics and sustainability at Ryerson University. The reason? Hypocrisy: “There’s a huge cognitive dissonance and irony when you have [celebrities and musicians] promoting sustainability yet they wear all the latest fashions, they travel in jets, they live lavish lifestyles,” she says.
“I’m going to be very mindful about being as relatable as I can be, and even talk about how I wasn’t always aware of the issues [related to climate change],” says By Rotation’s Kabra-Davies. She notes that most of the panels she’s been part of to date have been industry-focused rather than consumer-focused. For this event, “it’s about making sustainability as approachable and attainable as possible.