Gehry describes the design process as a kind of “gerrymandering”
An artist's rendering of the Grand, which will have a hotel, residential tower, shopping, dining and a public plaza.
Gehry describes the design process as a kind of “gerrymandering,” in which he carved away at his initial design and the developer’s strict design formulas to create what he believes is a more public-oriented project. Staring at this avalanche of design talent and funding begs the same question you can ask for the area at large: Can big names and big money make the Grand, and Grand Avenue in general, a great civic place?
The housing tower, like the Emerson, will contain 20% affordable housing , and the retail and restaurants will interact with the street and, according to Related, will contain offerings aimed for a mix range of incomes and cultures. The same authority bargained for Related to fund Grand Park — thus far the Grand Avenue Project’s biggest victory in terms of promoting civic life.
It seems likely that the more affordable restaurants and shops will play second fiddle to the lucrative brands and “celebrity-chef-driven concepts,” as Vogel puts them. Parking will be under the building, encouraging visitors to stay on the property, not explore the area. These types of inevitable corporate demands are what keep even the best-intentioned developer projects from becoming true civic projects.
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