Los Angeles, listen up! fred_segal just announced a new pop-up with the Japanese department store, Beams.
This year’s retail apocalypse has made store closings a regular part of the news cycle, but the industry’s struggles are resulting in outside-the-box ideas. As brands have sought new ways to keep their audiences engaged, they’ve become increasingly collaborative, joining forces with international peers for capsules or exclusive products.
Known for its limited-edition partnerships with brands like Woolrich and New Balance, Beams is currently experiencing a crossover moment. Beams’s willingness to pair up with other brands mirrors Fred Segal’s strategy of in-store guest appearances from like-minded shops. After debuting a successful micro-version of London boutique Browns last year, Beams continues the tradition.
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