We ask digital entrepreneurs what is possible
Lately, there’s been a lot of attention on the “solopreneur,” or one person building a scalable business using digital tools and platforms to conduct business operations. It’s even suggested that we may soon see a $1 billion company built and run by a solopreneur. Is this sustainable? Can one person – or a very small team – really do it all, with assistance from an army of AI agents?
How has this changed over the past decade and a half? Across the industry, especially among entrepreneurs themselves, there is agreement that large-scale solopreneuring is now possible, but with caveats., executive director at Decidr.ai, Australia’s only publicly listed AI company. “If you can design a business where data generates insight, insight triggers action, and action loops back into performance, all without human friction, then you're no longer constrained by size.
AI – in particular, agentic AI – is taking self-sufficiency to the next level, Cortinovis suggested. It starts with having one managing agent, acting as a supervisor and "the brain of the others. You have subagents on the way down, and you can give the subagents access to client information, client addresses and so on.”
Initially, these are likely to be technology or SaaS companies, "but there are also potentially some huge opportunities for disruption in more traditional sectors, such as audit and compliance, which could see tiny companies competing against large established organizations," Jackson added. What’s often underestimated is "how many other people, directly or indirectly, contribute to the outcome,” Goodman pointed out. “You might not have full-time staff, but you’ve got contractors, advisors, legal, maybe even immigration lawyers, depending on how you’ve built your team. The myth of doing it completely alone doesn’t hold up when you’re actually in it.”
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