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As Detroit became a hot spot for the coronavirus pandemic, many of the city’s small businesses, from restaurants to fitness studios, have been left out of the pivot to digital, unable to pop up with delivery menus or stream a workout live, because 40% of the city’s residents don’t have access to broadband internet.
Speaking to experts like Bedrock Detroit’s Stephanie Appiah, and Hajj Flemings, the founder of civic design project Rebrand Cities, as well as local business owners like Detroit Dough’s Autumn Kyles, helped the team determine that their solution would have to overcome three substantial obstacles, other than access to the Internet: customer confidence, the high cost of personal protective equipment and the constant upkeep of new safety protocols when many small businesses owners are their only...
deep cleans, flexible staffing and operational coaching. To drum up business, the team determined the organization could market participating businesses as reopened, while redesigning takeout methods to cater to vulnerable populations and developing sustainable unit economics for deliveries.
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