Sonos may soon release a follow-up to the popular Sonos Arc soundbar, but will it be enough to revive the company's battered reputation?
Sonos is prepping a new soundbar code-named Lasso, according to report from The Verge. If the accompanying leaked pics from an apparent beta tester are any indication, it’s going to be a spruced-up version of the existing Sonos Arc, with built-in Bluetooth and new driver technology courtesy of Mayht, a Netherlands-based startup that Sonos purchased in 2022. Those drivers, which are said to be more efficient than traditional designs, may also be more expensive to produce.
Recommended Videos Since the initial launch of the new design on May 7, Sonos has issued frequent updates and many of the feature omissions have been restored. But using a Sonos system is still a lot less enjoyable than it used to be. Stability problems remain and customers are still finding their way around the app, unconvinced that the new design is actually an improvement over the previous version.
@sonos you destroyed your customer base for these? Your reputation is in tatters and your show loyal customers nothing but utter contempt just so you can release something that none of us want! #boycottsonos “Fix your app before trying sell new products,” wrote one user. “You really need to focus on winning back current customers.
Sonos may not have quite as much to fear from its gaffe as Microsoft did. Unlike game consoles, which see refresh cycles of about four years, many Sonos customers have owned their wireless speakers for a decade or longer. Audio tech simply doesn’t change as rapidly as gaming tech. Moreover, each Sonos product that customers have added to their systems has deepened their investment in the company’s ecosystem.
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