Black Desert aiming to lure visitors from northern Utah, Nevada and surrounding states. Can it compete with Las Vegas?
Nearly four times the original size of California’s Disneyland, the 600-plus-acre Black Desert Resort will dwarf the Utah competition. Its developers are looking to entice northern Utah residents and businesses that frequent Las Vegas., believes the Ivins resort’s world-class amenities and convention space will be a draw for Wasatch Front businesses that prefer to have employees on-site rather than go to Las Vegas and lose them to off-site entertainment.
“It’s not like we have 150,000 square feet of meeting space like some of the hotels do,” said Kate Brown, Black Desert’s vice president of sales and marketing. “So I think they probably wouldn’t even feel the business that we take from them.”lure more than 40 million and 4 million visitors per year, respectively.
Size also matters. Once the luxury resort is built out over the next five to 10 years, it will have 3,000 rooms, nearly four times the 775 rooms offered by Salt Lake City’s. Room rates will be priced from about $350, up to $5,000 a night for a penthouse suite. The resort is offering a promotional rate of $199 per night to Utahns, as well as a $50 resort credit, through March 2025.The resort already has a 19-hole championship golf course designed by late-golfing great Tom Weiskopf.
Another marquee attraction will be the Boardwalk, a pedestrian-only promenade of restaurants, boutiques and galleries that will be open to the general public when construction is completed in 2028. Four Walmart-sized, underground parking lots will be built underneath it. Admission to the Boardwalk is free.
In an editorial board meeting with The Tribune, Manning talked about building a sports arena at the resort that could seat as many as 12,500 people.In a post on NextDoor, Manning said his remarks about an arena that could provide music and sports in the future were “entirely theoretical” and that resort officials have not spoken with anyone or hired someone to design such a structure. Patrick Manning, left, and Joe Platt examine a map of the 630-acre Black Desert Resort in Ivins in August 2023.
“It’s all really positive, in my opinion,” Ivins Mayor Chris Hart told The Tribune several months ago. “Our city is developing as a destination for tourists and as a place that people will want to come and visit.”
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