Campbell wants to say goodbye to the ‘soup’ in its name

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Campbell wants to say goodbye to the ‘soup’ in its name
SoupNameChange
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The 155-year-old food seller, which is most famous for its namesake canned soups, says it would now like to be known as Campbell’s Co.

FILE - Cans of Campbell ’s soup are displayed in a supermarket on March 25, 2021, in New York. Campbell Soup Co. announced its intention to change its name at an annual meeting of investors on Tuesday. The 155-year-old food seller, which is most famous for its namesake canned soups, says it would now like to be known as Campbell ’s Co.

Campbell’s roots date back to 1869, as a modest operation out of New Jersey that later grew. The current Campbell Soup name was adopted in 1922, according to the company’s website. The Massachusetts-based chain had toyed with the idea for some time. And, while doughnuts are still very much on the menu, it eventually decided to rename itself to reflect its increasing emphasis on coffee and other drinks.Krispy Kreme also dropped “doughnuts” from its corporate name several years later — ahead of the Charlotte, North Carolina-based company’s second time going public in 2021.

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