Daily News | Campbell is acquiring the parent company of Rao’s for $2.7 billion
, cranking out 1,500 goldfish a second, according to Bloomberg.
“As one of the most trusted and respected food companies in North America, I’m confident in Campbell’s ability to continue bringing our products to more households,” Todd Lachman, founder, president and CEO of Sovos Brands, said in a press release. Prior to the announcement of the acquisition, Rao’s was one of Campbell’s competitors in the soup market. The company’s soups, from Italian wedding soup to vegetable minestrone, are sold in clear glass jars. In the past,, pointing out that the clear jars have nothing to hide. In the ad, one of the Rao’s soup jars is placed next to a series of cans in a timeline that dates back to the creation of condensed soup, which Campbell popularized.
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