Who says you have to crowd into a stadium to hear your favorite musician play? Camila_Cabello is taking her fans on tour through an immersive live experience on TikTok
promises to take her fans on a tour of Cabello’s current realities—virtual and otherwise. At once a preview of her forthcoming album,, and an overview of the star’s confident new style, the concert is her most ambitious project to date.
The technology behind the event is impressive. Created using extended reality XR tech, it allowed Cabello’s performance to be layered with digital environments to create a surreal feeling. “The way we did it with XR, the concert is part music video and part live show,” Cabello explains. “That meant we could be as creative and inventive as we wanted to be.
The team created multiple rooms to tell those tales, each dedicated to a specific hit. Stylists Rob Zangardi and Mariel Haenn then matched the interior design of each space to a chic piece from the runways. “Each look was chosen according to the room,” says Cabello. “For example, “La Buena Vida” was very Spanish and mariachi inspired, so we chose a hot pink, tulle Carolina Herrera Bolero to create a modern take on Mexican style.
Though the looks chosen offer a brief overview of trends from the latest collections, Cabello also wanted the pieces she wore to reflect her principles. “I love being able to express myself not only in my music but also in my style, and sustainability is incredibly important to me,” she says.
Airing live on TikTok at 4 p.m. PST tonight, then rebroadcast three more times throughout the week, the concert is sure to become required viewing amongst the platform's 1 billion active users. Having that many eyes on a project ups the ante, but Cabello is most excited for her fans to see her kickstart a new era in music and fashion. “Every part of this process was a way to express my creativity,” she says.
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