Since pros are not nearly as numerous as average photographers, so why do they matter more? Why do flagships even matter?
, I wrote: “Attracting and supporting professional shooters should be the priority.
Lowepro no longer worked with pros and no longer asked for their input. That was okay though, because the real money was made on high-volume, consumer products seen at Best Buy end caps for example, so they didn’t need pros. They leaned hard into the amatuer-tier photographer segment instead. There is nothing wrong with making gear for amateurs — in fact, you have to — but in the photography world, it can’t be the only thing you do.
Floundering, it tried to bring back the pro program and worked with photographers again, but it was too late. Lowepro would go on toNo, pros don’t buy the most gear as a whole, but they are the people the average photographer looks up to. If you don’t appeal to pros, you don’t see your gear in their hands on the sidelines of basketball games, soccer fields, or portrait studios. You don’t hear pros talking about working directly with a brand to make gear that directly addresses modern problems.
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