Cameo is expanding beyond its celebrity roots — with a new slate of kids’ characters that will deliver tykes personalized birthday wishes, holiday greetings and other messages. The comp…
Unlike Cameo’s videos from celebs and athletes, which can include virtually any kind of message, the Cameo Kids videos will be available in preconfigured templates based on moments like birthdays, holidays, daily routines like bedtime, and general messages of love and encouragement. Customers can customize the videos by adding a child’s name and selecting from among several preset choices for what the message says.
“We’re building a platform where families can get their kid’s favorite star to not just know their name, but share support for every important moment in their child’s life — big and small,” Cameo co-founder and CEO Steven Galanis said in a statement. “Candle Media and Moonbug helped bring this to life by partnering with us to launch some of the biggest names in children’s entertainment and create endless possibilities for new characters and creative product use cases.
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