People are calling for Adidas to end its working relationship with Ye, formerly known as Kanye West, in response to the numerous offensive and anti-Semitic remarks the rapper has made in recent weeks.
in the run-up to the Oct. 27 anniversary of the Pittsburgh synagogue massacre — the deadliest antisemitic attack in U.S. history.
"...We are surprised and concerned that Adidas – a brand that supports inclusion and diversity – continues not only to support the Ye product line, but to release new products even as he continues to espouse hateful antisemitic ideas to his 31 million Twitter followers, and as those noxious ideas spread across social media and around the world thanks to his outsized media presence and celebrity status," he writes.
Some on social media have expressed surprise that Adidas hasn't moved faster to make such a statement, given some of the darker parts of its past: , the feuding brothers who collectively founded Adidas and Puma, were members of the Nazi Party during World War II.Corrected: October 23, 2022 at 9:00 PM PDT
This story has been corrected to make clear that United Talent Agency CEO Jeremy Zimmer's memo condemned anti-Semitism and that the ADL called on Adidas to publicly condemn anti-Semitism. The original version mistakenly used condoning and condone instead of condemn.Rachel Treisman is a writer and editor for the Morning Edition live blog, which she helped launch in early 2021.Keep up with all the latest news, arts and culture, and TV highlights from KPBS.
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