Belgian customs have destroyed more than 2,000 cans of Miller High Life advertised as the 'Champagne of beers' at the request of houses and growers of the bubbly beverage.
BRUSSELS — The guardians of Champagne will let no one take the name of the bubbly beverage in vain, not even a U.S. beer behemoth.
The Comité Champagne asked for the destruction of a shipment of 2,352 cans on the grounds that the century-old motto used by the American brewery infringes the protected designation of origin"Champagne." Listen now and subscribe: Apple Podcasts | Google Podcasts | Spotify | RSS Feed | Omny Studio Frederick Miller, a German immigrant to the U.S., founded the Miller Brewing Company in the 1850s. Miller High Life, its oldest brand, was launched as its flagship in 1903.
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